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		<title><![CDATA[Business - All Forums]]></title>
		<link>http://chriscapsalis.net/iforum/</link>
		<description><![CDATA[Business - http://chriscapsalis.net/iforum]]></description>
		<pubDate>Sat, 06 Sep 2008 19:33:10 -0500</pubDate>
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			<title><![CDATA[Basic Tips On Marketing Roi]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=340</link>
			<pubDate>Thu, 08 May 2008 23:05:49 -0500</pubDate>
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			<description><![CDATA[One tool that business-oriented people use in determining the effectiveness of any advertising campaign or marketing strategy is the calculation of Marketing ROI or return on investment from and for marketing Often times, Marketing ROI is confused with another tool or methodology in calculating investment return called Return on Marketing Investment<br />
<br />
Posted on Thu, 08 May 2008 22:54:01 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></description>
			<content:encoded><![CDATA[One tool that business-oriented people use in determining the effectiveness of any advertising campaign or marketing strategy is the calculation of Marketing ROI or return on investment from and for marketing Often times, Marketing ROI is confused with another tool or methodology in calculating investment return called Return on Marketing Investment<br />
<br />
Posted on Thu, 08 May 2008 22:54:01 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Logic Behind Implementing Newspaper Advertising Kpi]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=341</link>
			<pubDate>Thu, 08 May 2008 23:05:49 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=341</guid>
			<description><![CDATA[For a long time coming now, newspaper advertising has been one of the effective methods when it comes to the provision of updates on news events and classified ads The great thing about news advertising is that news events and classified ads here can take all sorts of forms<br />
<br />
Posted on Thu, 08 May 2008 22:46:39 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></description>
			<content:encoded><![CDATA[For a long time coming now, newspaper advertising has been one of the effective methods when it comes to the provision of updates on news events and classified ads The great thing about news advertising is that news events and classified ads here can take all sorts of forms<br />
<br />
Posted on Thu, 08 May 2008 22:46:39 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Essence Of A Performance Scorecard]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=342</link>
			<pubDate>Thu, 08 May 2008 23:05:49 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=342</guid>
			<description><![CDATA[An employee performance scorecard addresses the fact that every employee needs to be driven Some may be driven through financial incentives, and some may be looking for something that is intangible, such as self-worth<br />
<br />
Posted on Thu, 08 May 2008 22:39:42 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></description>
			<content:encoded><![CDATA[An employee performance scorecard addresses the fact that every employee needs to be driven Some may be driven through financial incentives, and some may be looking for something that is intangible, such as self-worth<br />
<br />
Posted on Thu, 08 May 2008 22:39:42 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Three Components Of A Personal Balanced Scorecard]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=343</link>
			<pubDate>Thu, 08 May 2008 23:05:49 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=343</guid>
			<description><![CDATA[In the world of employment, the personal balanced scorecard serves as a guide to people who want to achieve more This is the most basic form of documentation on how a person performs and how he needs to improve on his weaknesses, not just as a person, but as an employee we well<br />
<br />
Posted on Thu, 08 May 2008 22:33:16 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></description>
			<content:encoded><![CDATA[In the world of employment, the personal balanced scorecard serves as a guide to people who want to achieve more This is the most basic form of documentation on how a person performs and how he needs to improve on his weaknesses, not just as a person, but as an employee we well<br />
<br />
Posted on Thu, 08 May 2008 22:33:16 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Making Good Use Of Logistics KPI]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=344</link>
			<pubDate>Thu, 08 May 2008 23:05:49 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=344</guid>
			<description><![CDATA[Strategic management thrives on quantification and measurement This approach started off strictly in the financial aspect of things: costs versus profits, supply versus demand, and so on<br />
<br />
Posted on Thu, 08 May 2008 21:40:23 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></description>
			<content:encoded><![CDATA[Strategic management thrives on quantification and measurement This approach started off strictly in the financial aspect of things: costs versus profits, supply versus demand, and so on<br />
<br />
Posted on Thu, 08 May 2008 21:40:23 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Customer Service Tips For Your Pizza Restaurant]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=345</link>
			<pubDate>Thu, 08 May 2008 23:05:49 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=345</guid>
			<description><![CDATA[There are some pizza shops with a great location and great food, yet no one wants to eat there  Often, the reason for that is poor customer service<br />
<br />
Posted on Thu, 08 May 2008 21:26:10 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Jessica Ackerman)]]></description>
			<content:encoded><![CDATA[There are some pizza shops with a great location and great food, yet no one wants to eat there  Often, the reason for that is poor customer service<br />
<br />
Posted on Thu, 08 May 2008 21:26:10 CDT at http://www.corporatezone.net/articles/68...Page1.html<br />
Author: no@spam.com (Jessica Ackerman)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Internet Advertising Agency - Learn New Ways Of Branding]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=338</link>
			<pubDate>Thu, 08 May 2008 19:09:02 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=338</guid>
			<description><![CDATA[Internet owns mass viewers and it is a boon for the advertisers. So, they are opting for an Internet advertising agency to get a massive market presence.<br />
<br />
Posted on Thu, 08 May 2008 16:33:15 -0500 at http://ezinearticles.com/?Internet-Adver...id=1156731]]></description>
			<content:encoded><![CDATA[Internet owns mass viewers and it is a boon for the advertisers. So, they are opting for an Internet advertising agency to get a massive market presence.<br />
<br />
Posted on Thu, 08 May 2008 16:33:15 -0500 at http://ezinearticles.com/?Internet-Adver...id=1156731]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Brand Packaging Design and the Seven Deadly Sins]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=339</link>
			<pubDate>Thu, 08 May 2008 19:09:02 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=339</guid>
			<description><![CDATA[Ever wonder how to avoid the pitfalls of brand packaging decisions. Learn about the seven deadly sins as they relate to package design.<br />
<br />
Posted on Thu, 08 May 2008 14:45:09 -0500 at http://ezinearticles.com/?Brand-Packagin...id=1163118]]></description>
			<content:encoded><![CDATA[Ever wonder how to avoid the pitfalls of brand packaging decisions. Learn about the seven deadly sins as they relate to package design.<br />
<br />
Posted on Thu, 08 May 2008 14:45:09 -0500 at http://ezinearticles.com/?Brand-Packagin...id=1163118]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[First Businesses To Have Mascots Maintain Image And Move Forward]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=335</link>
			<pubDate>Thu, 08 May 2008 15:03:24 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=335</guid>
			<description><![CDATA[The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. Many of these icons have become household names and are easily identified by Americans and many people from around the world. Historically, some of the mascots listed above became very controversial and had to undergo a transformation.<br />
<br />
Posted on Thu, 08 May 2008 14:17:46 -0500 at http://ezinearticles.com/?First-Business...id=1162652]]></description>
			<content:encoded><![CDATA[The concept of mascots to help promote businesses and drive up profit margins is as old as businesses themselves. Many of these icons have become household names and are easily identified by Americans and many people from around the world. Historically, some of the mascots listed above became very controversial and had to undergo a transformation.<br />
<br />
Posted on Thu, 08 May 2008 14:17:46 -0500 at http://ezinearticles.com/?First-Business...id=1162652]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Eco Friendly Promotional Choice]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=336</link>
			<pubDate>Thu, 08 May 2008 15:03:24 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=336</guid>
			<description><![CDATA[In todays world the need for recycling is more important than ever. It is now possible to deliver you promotional items with minimum impact to the environment by using gifts made from recycled materials. This shows your company is up to date, forward thinking and giving, giving you the edge over your competitors.<br />
<br />
Posted on Thu, 08 May 2008 14:00:55 -0500 at http://ezinearticles.com/?The-Eco-Friend...id=1154580]]></description>
			<content:encoded><![CDATA[In todays world the need for recycling is more important than ever. It is now possible to deliver you promotional items with minimum impact to the environment by using gifts made from recycled materials. This shows your company is up to date, forward thinking and giving, giving you the edge over your competitors.<br />
<br />
Posted on Thu, 08 May 2008 14:00:55 -0500 at http://ezinearticles.com/?The-Eco-Friend...id=1154580]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Explode Your Business By Branding a Coloured Bag With Your Logo]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=337</link>
			<pubDate>Thu, 08 May 2008 15:03:24 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=337</guid>
			<description><![CDATA[If you could reduce your carbon footprint and raise awareness of your business at the same time, would you be interested? Of course you would - and luckily you can do exactly that by investing in a whole range of reusable bags for your customers to use again and again. Business logos are regularly used on corporate correspondence of all kinds, but why stop there when it can really make a lasting impression on everyone who sees it?<br />
<br />
Posted on Thu, 08 May 2008 13:20:24 -0500 at http://ezinearticles.com/?Explode-Your-B...id=1153864]]></description>
			<content:encoded><![CDATA[If you could reduce your carbon footprint and raise awareness of your business at the same time, would you be interested? Of course you would - and luckily you can do exactly that by investing in a whole range of reusable bags for your customers to use again and again. Business logos are regularly used on corporate correspondence of all kinds, but why stop there when it can really make a lasting impression on everyone who sees it?<br />
<br />
Posted on Thu, 08 May 2008 13:20:24 -0500 at http://ezinearticles.com/?Explode-Your-B...id=1153864]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[How A Strong Brand Identity Helps Overcome Customer Reluctance]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=334</link>
			<pubDate>Thu, 08 May 2008 11:30:12 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=334</guid>
			<description><![CDATA[Many small businesses, especially one-person businesses, don&#39;t see the point in investing the time, work and money in creating a brand identity. After all, they&#39;re very good at whatever it is that they do, and they should be able to make more than "just a living" by simply putting up a website, being themselves, and delivering a high-quality service, right?<br />
<br />
Posted on Thu, 08 May 2008 09:36:09 -0500 at http://ezinearticles.com/?How-A-Strong-B...id=1156089]]></description>
			<content:encoded><![CDATA[Many small businesses, especially one-person businesses, don&#39;t see the point in investing the time, work and money in creating a brand identity. After all, they&#39;re very good at whatever it is that they do, and they should be able to make more than "just a living" by simply putting up a website, being themselves, and delivering a high-quality service, right?<br />
<br />
Posted on Thu, 08 May 2008 09:36:09 -0500 at http://ezinearticles.com/?How-A-Strong-B...id=1156089]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Consistency and Simplicity - An Online Business&#39;s Best Friends]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=333</link>
			<pubDate>Thu, 08 May 2008 10:00:12 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=333</guid>
			<description><![CDATA[Webpage design and branding are the two most important tools for online businesses that are starting out or reworking their image. However, there are many things to avoid when designing a new site or revamping and old one. Here are a few great tips that will help your site create more viewer interest.<br />
<br />
Posted on Thu, 08 May 2008 09:09:10 -0500 at http://ezinearticles.com/?Consistency-an...id=1155570]]></description>
			<content:encoded><![CDATA[Webpage design and branding are the two most important tools for online businesses that are starting out or reworking their image. However, there are many things to avoid when designing a new site or revamping and old one. Here are a few great tips that will help your site create more viewer interest.<br />
<br />
Posted on Thu, 08 May 2008 09:09:10 -0500 at http://ezinearticles.com/?Consistency-an...id=1155570]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Work From Home Answering Phones]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=332</link>
			<pubDate>Wed, 07 May 2008 10:27:38 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=332</guid>
			<description><![CDATA[One way to work from home is to hire yourself out to companies wanting to hire people that want to stay at home and work. This is known as telecommuting.<br />
<br />
Posted on Wed, 07 May 2008 08:27:42 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Jeff Casmer)]]></description>
			<content:encoded><![CDATA[One way to work from home is to hire yourself out to companies wanting to hire people that want to stay at home and work. This is known as telecommuting.<br />
<br />
Posted on Wed, 07 May 2008 08:27:42 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Jeff Casmer)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Urban Legends of Brand Building - Cinco De Made Up Holiday]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=330</link>
			<pubDate>Wed, 07 May 2008 10:27:37 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=330</guid>
			<description><![CDATA[Urban Legends can hurt your brand. It is always good to do your homework before "buying" into brand technique or ideas.   With the prevalence of advice (and frankly, advisers) out there - you should always require due diligence and deliberate thinking even through the smartest sounding ideas for your business.<br />
<br />
Posted on Wed, 07 May 2008 08:47:44 -0500 at http://ezinearticles.com/?Urban-Legends-...id=1152626]]></description>
			<content:encoded><![CDATA[Urban Legends can hurt your brand. It is always good to do your homework before "buying" into brand technique or ideas.   With the prevalence of advice (and frankly, advisers) out there - you should always require due diligence and deliberate thinking even through the smartest sounding ideas for your business.<br />
<br />
Posted on Wed, 07 May 2008 08:47:44 -0500 at http://ezinearticles.com/?Urban-Legends-...id=1152626]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[How to Name Your Business]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=331</link>
			<pubDate>Wed, 07 May 2008 10:27:37 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=331</guid>
			<description><![CDATA[Having a good name is a powerful marketing force. Your business name makes an emotional connection with your customers, differentiates you from your competitors, and helps build a strong brand name that is easily recognized and can be trusted. So don&#39;t rush through this step. Having a good name is as important as seed money and capital funding.<br />
<br />
Posted on Wed, 07 May 2008 08:43:49 -0500 at http://ezinearticles.com/?How-to-Name-Yo...id=1158406]]></description>
			<content:encoded><![CDATA[Having a good name is a powerful marketing force. Your business name makes an emotional connection with your customers, differentiates you from your competitors, and helps build a strong brand name that is easily recognized and can be trusted. So don&#39;t rush through this step. Having a good name is as important as seed money and capital funding.<br />
<br />
Posted on Wed, 07 May 2008 08:43:49 -0500 at http://ezinearticles.com/?How-to-Name-Yo...id=1158406]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Starting A New Business: Learn What Legal Paperwork You Will Need]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=327</link>
			<pubDate>Wed, 07 May 2008 05:28:07 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=327</guid>
			<description><![CDATA[Here are 5 things to consider legally when starting a new business.<br />
<br />
Posted on Wed, 07 May 2008 04:08:53 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Jeff Casmer)]]></description>
			<content:encoded><![CDATA[Here are 5 things to consider legally when starting a new business.<br />
<br />
Posted on Wed, 07 May 2008 04:08:53 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Jeff Casmer)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Key Performance Indicators: Objectively Evaluate Call Center Performance]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=328</link>
			<pubDate>Wed, 07 May 2008 05:28:07 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=328</guid>
			<description><![CDATA[Call centers are customer service centers that receive and transmit multiple requests by telephone (and also usually by email and other online channels) These were originally introduced as extensions of telecommunications services especially for large companies with customer support needs<br />
<br />
Posted on Wed, 07 May 2008 05:01:57 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></description>
			<content:encoded><![CDATA[Call centers are customer service centers that receive and transmit multiple requests by telephone (and also usually by email and other online channels) These were originally introduced as extensions of telecommunications services especially for large companies with customer support needs<br />
<br />
Posted on Wed, 07 May 2008 05:01:57 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Sam Miller)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Customer Retention Department: Every Man's Oprah]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=329</link>
			<pubDate>Wed, 07 May 2008 05:28:07 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=329</guid>
			<description><![CDATA[No matter how old, or what sex you are, you probably love getting free stuff You've seen that episode of Oprah every year, where grown women lose their ever-loving minds over a pair of sandals<br />
<br />
Posted on Wed, 07 May 2008 04:49:26 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Kurt Hartman)]]></description>
			<content:encoded><![CDATA[No matter how old, or what sex you are, you probably love getting free stuff You've seen that episode of Oprah every year, where grown women lose their ever-loving minds over a pair of sandals<br />
<br />
Posted on Wed, 07 May 2008 04:49:26 CDT at http://www.corporatezone.net/articles/67...Page1.html<br />
Author: no@spam.com (Kurt Hartman)]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Importance Of Rapport In Business Using Neuro Linguistic Programming NLP]]></title>
			<link>http://chriscapsalis.net/iforum/showthread.php?tid=326</link>
			<pubDate>Wed, 07 May 2008 02:17:49 -0500</pubDate>
			<guid isPermaLink="false">http://chriscapsalis.net/iforum/showthread.php?tid=326</guid>
			<description><![CDATA[Neuro Linguistic Programming NLP is a discipline originally developed by studying and modeling the work of world-class therapists such as Milton Erickson, Virginia Satir and Fritz Perls One of the attributes that these and any great therapist has is a deep level of understanding and communication with their client<br />
<br />
Posted on Wed, 07 May 2008 01:41:50 CDT at http://www.corporatezone.net/articles/66...Page1.html<br />
Author: no@spam.com (Shawn Carson)]]></description>
			<content:encoded><![CDATA[Neuro Linguistic Programming NLP is a discipline originally developed by studying and modeling the work of world-class therapists such as Milton Erickson, Virginia Satir and Fritz Perls One of the attributes that these and any great therapist has is a deep level of understanding and communication with their client<br />
<br />
Posted on Wed, 07 May 2008 01:41:50 CDT at http://www.corporatezone.net/articles/66...Page1.html<br />
Author: no@spam.com (Shawn Carson)]]></content:encoded>
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